PRESS RELEASES

Publicity is the most cost-effective marketing tool there is and it's the only part of a marketing strategy that builds credibility. Many times readers see an ad and they know that what they are reading is just exaggerating sales copy. Readers are more likely to trust independent authorities such as columnists, reporters, reviewers and broadcasters. Without a doubt, it is these same authorities that are directly influenced by good public relations and specifically, a well-written press release.

A well-written press release can dramatically increaseyour sales, expose your company to the general public, and greatly enhance the image of your business or products.

Credibility is the one thing that can win the customer's heart and pocketbook at the same time and nothing builds more credibility than a well-written press release that gets picked up by the media.

A professionally written press release can make the difference between success and utter failure. While there are many factors that help a press release become successful, delivery technique is critical. Editors look for a strong headline, a catchy opening sentence, and a jounalistic style of writing. More importantly, they want news or information their readers can use.

Durango Marketing and Consulting writes press releases that get attention. We develop a strong news angle that will get you, your company, or your products and services noticed. We create press releases that are tailored for specific publications, that stand out from the crowd, and that appeal to editors. The result is a press that gets prime exposure, grabs the audiences' attention, creates credibility, enhances product and company image, and increases sales.

As an added bonus, Durango will send your press release to 50 media contacts in your local/regional market. We maintain a comprehensive database of Canada's print and broadcast media which we customize to target your appropriate markets. For larger exposure additional media contacts can easily be added.

All of the following situations are worthy of a professional, well-written press release:

New product, service, office or facilities
New funding
Updated product or service
New partner or joint venture
Changes in company name, structure or identity
Personnel changes and promotions
Professional/corporate opinion on industry trends
Significant new customer
Events such as open houses, tradeshow involvement, speaking
                engagements,award ceremonies       
Increase in market sare or revenue
Milestones: years in business, customers served
Corporate philanthropy such as volunteer work, donations, bursaries

Start getting your fair share of the publicity market.