CONSULTING

 Why hire a consultant?

We often hear this question, "Why should we use a professional writer & marketing consultant?"

The answer to this question is really very simple. If you were going to court would you seek the advice and counsel of an attorney? Sure you would.

If you were sick and over the counter medicine didn't work, would you seek the care of a doctor? Of course!

So the real question is, if you're going to spend your hard earned money on marketing why wouldn't you want to seek the advice of an expert whose job it is to advise you on how to most cost effectively spend your marketing dollars.

Why use a professional lawyer, architect, or engineer? Because best results come from a professional who is trained and experienced. Effective writing sells. Creative marketing gets results. 

The purpose of hiring a consultant is to take advantage of his knowledge and ability without having to share in his time and experience in gaining that expertise. The common thinking is that the consultant's knowledge is worth something; and that, while the consultant will indeed charge a fee, the cost is negligible compared to the time and/or money that would need to be expended to gain that knowledge otherwise.

Durango Marketing and Consulting has provided strategic consulting services that have not only increased sales and profits, but has also consistently saved its clients time, aggravation, and money. From small business start-ups needing the very basics of marketing assistance, to larger companies moving into their growth and mature stages, Durango has provided the necessary business & marketing expertise to help clients gain more wallet share from their customers.

As our clients confirm, Durango Marketing and Consulting has often made the difference between a healthy beginning or a "false start"; between a successful campaign or a waste of time and money; between just making it or making it big. 

Durango Marketing and Consulting grew out of the needs of today's unique business environment. We understand that staff overload, constant demand for your time, and lack of in-house expertise leave many businesses without the internal resources to address their important marketing challenges or exploit their rapidly changing marketing opportunities. Leveraging an extensive business and marketing background and a significant network of resources, we offer a full range of consulting & marketing services:

STRATEGIC PLANNING:
Programs, strategies, tips and techniques on how to turn prospects into paying clients and customers. 

NAME RECOGNITION AND BRAND AWARENESS:
Marketing programs to help you, your business, your brand, and your product or service stay in front of clients, potential clients and associates. They will return to do business, give you new business & refer business to you.

BUSINESS CONSULTING:
From sales & staff training, to training & operations manuals, to business forms designed to gather important data, to scientific advertising.

COMPANY HISTORIES:
A priceless tool to motivate your employees and at the same time increase promotion and advertising to your customers.

TARGETED MARKETING:
Using creative, efficient, and technically proven methods, combined with the latest research and statistics, to customize a marketing strategy that will best determine how and where to advertise to maximize your marketing results.

PRESS RELEASES:
The most cost-effective marketing tool to garner prime exposure, grab the audiences' attention, create credibility, enhance product and company image, and increase sales.

DIRECT MAIL MARKETING:
Powerful, responsive, & tailored marketing strategies for your business that are specifically designed for high statistical results with your target markets.

TACTICAL ACTION:
Results oriented marketing, with the results measured by increased sales, increased customer counts, and increased profitablility.

TARGETED SURVEYS:
Enable you and your sales team to increase new and recurring sales and create up-sell & cross-sell opportunities through strategic & tactical use of marketing research.

NEWSLETTERS:
Distinctive and profitable way to increase customer loyalty and increase sales.

EFFECTIVE WRITING:
Professional, creative, attention-grabbing business communications to effectively promote your products, services, and ideas.

Durango Marketing and Consulting is consistently successful in driving top line growth and bottom line profit. We will take you to a higher level of marketing that will maximize your success through our practical experience in the latest trends and newest marketing techniques. We have insight and understanding that is needed to implement successful marketing plans as well as a strategic perspective temered by hands on experience. We provide the innovation that is required of today's world-class companies. The creativity that has made us successful will make you successful. 

For the Answers to These Tough Questions:

"I don't have much time to spend of marketing. What can I do to get new business?"
"Sales are down. What do I do?"
"What are the important components of an effective direct mail program? What's wrong with what I've been doing?"
"How can I get leads and build lists of prospective clients and customers?"
"With thousands of potential customers for our product and services, how can I best reach the right ones without spending a fortune?"

Call the PROFESSIONALS at Durango Marketing and Consulting to bring a cost-effective, creative, results-oriented expert to your next marketing challenge.